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 » American Adverts Target Adults
Scholastic Advert
Scholastic Advert

CBBC reports that Scholastic, the American publisher of the Harry Potter series, have created an advertising campaign to encourage adults to buy Harry Potter books for themselves. A spokeswomen stated the campaign is designed to "reach out to readers who would not normally pick up a copy of Harry Potter." The adverts will appear in magazines and contain words from the books. One advert features a tattooed biker with the words "Flying cars. Fire Whiskey. Death Eaters" with "We all have our reasons. What's yours?"

Click here to see the advert - thank you to CBBC



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